I don't think it's harder. You just need to believe your ears and your hands. I generally start by going to a couple of shops that have a lot of acoustics. Play them all. See what your hand likes, and what pleases your ears. You may be surprised.
Just before the pandemic I helped my brother-in-law from Colombia buy an acoustic on a very limited budget. I was amazed at how easy it actually was to find a very decent acoustic that would not break the bank.
Avoid guitars with high actions, warping around the bridge (rarely a factor in an expensive guitar, but sometimes an issue in one that is badly braced) and, as has been said, laminate tops.
IMHO and FWIW ;-)