Hi Adam,
Just an observation on some of the kits on the site.
Not all of them show a photo of a mock build, or a finished example of that particular model as an indication of what it will look like.
You could no doubt use a photo from one of the forum members that are on display in the Photo Galleries if they have no issues with you borrowing their photo.
I'm not sure how much work is involved in upgrading the photos to add an extras photo, but I think it will promote some added interest for new builders to get an idea of what the guitar could look like when they have a crack at it.
You could even turn it into a competition of sorts. I know I would certainly be proud to have my kit shown on the site, but there are so many nice builds, you might need to take a vote on which one gets shown.
Just some ideas at least!