Thanks Waz, I've taken your advice and got 8 coats on before sanding. I would have kept going with more, but the finish was feeling slightly rough after 8 so I very lightly sanded back at 1200. I've got either 2 or 3 coats on since then (lost track), and it's looking good.
It's been gradually getting smoother and smoother, but there are still tiny (and several not tiny) "holes" in the grain.
I like the texture they add, but I can't decide if I'd prefer them to stay or go. Will they gradually disappear as more tru oil goes on?
Also, what's the suggested wait time between the last coat of TO and starting to polish? 3 weeks like with DT? I wouldn't have thought so because this stuff dries so much faster, but what do I know?