I agree. High quality Alder ST bodies from Japan are around the $200AU mark, so 200 for proper Swamp Ash is probably as good as you're going to get here. (providing there is precision to the routing etc. as previously stated)IMO those prices are reasonable for quality timber assuming their routing is pretty accurate.
2-3 piece unfinished Swamp Ash bodies from GFS come in over 200 because of stupid expensive shipping costs they charge. And anything from Warmoth (premium quality IMO) will put you into $400 range (exchange rate, gst, shipping).
Even after living here 22 years, it still sh*ts me that guitar hardware, timber and gear are still so expensive here.
Admittedly, prices have improved since 1997.