Looks very similar to discontinued line and probably comes from same or similar factories that produce these kits in China.

From having built a few PBG's and a couple of 'Others' I found hardware was similar (typical low end generic Chinese stuff) and only slight differences in the bodies through timber used or colour of binding in relation to my flame maple top Tele as PBG offering at that time was Quilt top & Black binding. Overall QC was close to PBG, maybe more glue spots and filler to contend with that forced upon me an early introduction with Goof Off.

Cheers, Waz