If they just focused on consistency across a smaller range of models they could rest on the brand reputation for the rest of time. As it is the expectations of picking up a new Gibson are just not met when you hold one in your hands.
I went, cash in hand to buy one and simply couldn't justify the spend after playing a bunch of Gibson and Epiphone LPs. Both the copy cats (Yamaha Revstar and Hagstrom Custom deluxe) I played were far superior in look, feel, playability and sound, add in a better price point and it was a no brainer - and no regrets as the money left over went straight into a Pitbull kit.