I pretty much used the same technique DB used in his dingotone demonstration videos, just a small cloth folded up and dipped in, it gave a nice thin coat that seemed to level well, I just made sure there were no drips or ridges anywhere after each coat.
Truth be told I'm surprised no one has tried this stuff out before, maybe it's a new product, or maybe it's the fact I'm a first time builder, I don't have any preconceived ideas of what I "should" be using.