The Feast Watson website shows the stain pretty much that colour. Though the Bunnings website shows it much more yellow on ash. That could be wrong or they could have used a very diluted stain . All those Prooftint stains seem pretty dark to me, so were probably applied undiluted in the FW examples.

You may need to dilute the stain considerably with IPA (isopropyl alcohol) or metho (the official FW ‘colour reducer’ will undoubtedly be some alcohol based thinner). And always test on a piece of scrap wood first, say pine, that’s a similar colour to maple.