I think for both Fender and Gibson they are in the position of dammed if they do and dammed if they don't. If they do something new people complain that they changed something, if they don't do anything they get accused of being slack. Gibson are coping heaps of flack over their new double cut ( I quite like the semi hollow version) and the new take on the Vee is already being dubbed the Star Trek V. ( Wonder if the big G will issue a cease and desist on the Star Trek franchise :P )
Meanwhile Gretch thinks up some new colours.
If I were in the market for a new guitar I think I'd be looking at Duesenburg, Reverend and similar