I thought the same about Marshall, with their earphones and sunglasses, then I saw their "licensing manager". A mid 20's girl with more tats than most guys, a real try hard hipster who no doubt had no idea of how Marshall was seen in the marketplace or the respect it had gained, no doubt to her it was a cash cow to be milked before moving on to the next brand.
That explained everything. I'm willing to bet the same recent graduate type is running Gibsons marketing.