For me, the F-holes are just all out of proportion to the size of the body. They are the same size and shape as the ones as on the ES-2V which I also think are too big. Also, they lack the more shapely curving of the F-holes on the ES-1 kits.

Obviously, beauty is in the eye of the beholder, but I do think these would be more sell-able with redesigned F-holes and a plainer neck inlay option.