Dick had to call it Aussie Mite to get around copyright issues. Can't remember what his peanut butter was called but if memory serves me well I think a lot of his product lines were re-packaged smaller Aussie manufacturers goods using his name to lift the overall profile and concept of buying local.
Originally Posted by wazkelly
Thought so, I think Dick Smith's forte is knowing his niche-markets, personally I'm all for supporting buying local and supporting Aussie Businesses, one of the reasons I joined the PBG Forum was because I found out Pitbull Guitars is an Australian business and I wanted to show my support.
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