I call that the "no tomorrow" wholesaling theory. You force unsaleable product on a retailer forgetting that tomorrow he'll be broke and won't be around to sell ANY of your product. You be surprised how many board members have no idea what their sales dept are doing and aren't interested so long as the sales come in. Just last year I had the owner of a large US company confess he had no idea his only Aus distributor hadn't placed an order in 2 yrs.