I'm admittedly a bit of a novice - and as such I've always only thought of quarter sawn pieces of wood to be a decorative issue only (to my mind bookmatched veneers are a case in point)... I might (probably?) be missing something..... but the vast bulk of Fender guitars are not quarter sawn.
Like you , I think a "nice piece of wood" is just as good in a practical sense - and in some cases (for a tele, for example) fits with the concept of a "working guitar" as opposed to the bookmatched bodies which seem to be more a "image" thing (which is fair enough).... for that matter - in my internet "wanderings" I've seen 4 to 6 piece bodies in a number of body shapes with a clear finish that seem to "fit" aesthetically ....