Have you watched people shop on the internet via a phone ?
Most take a 'Hit & Run' approach....find a site, quick look, if they 'think' they SEE what they want, then they stop and read the details, otherwise they are off elsewhere within seconds.
I live very close to the Sydney CBD [within 2km ], I see this sort of thing happening on a packed bus twice every day.
Plus I have to hear every possible connotation of new marketing strategies at invited dinner parties my other half drags me to....thank God I have the ability to turn off
Your dealing with a generation with incredibly short attention spans, you need to grab their attention and keep it till they find out why you are better than somebody else....there is a lot of competition that will if Pitbull doesn't
Hence my suggestions